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(More customer reviews)In my experience, this tv is just ok, while I expect Sony products to be the best. The menu structure, the remote, the apps (I really don't know why every manufacturer keeps putting an internet connection in their tvs - my blu-ray, has it, my PS3 and Xbox360, too - why do I need to pay for this duplicate function?), the thin design and the build are all right. The image quality is clearly imperfect, however.
First, the blacks have a clear blue tinge. I think it's because of the LED side illumination, because my old XBR4 didn't have this defect.
Second, the viewing angle is bad. As soon as yoy stray from a central viewing position, the blacks begin to wash out significantly. From about a 45 degree angle they become a blueish-gray mess.
I thought I could live with this nuisances, but my tv developed a dead pixel in a week, so I decided to return it. Amazon's service was, of course, top notch.
In exchange I bought a (cheaper) Bravia EX500. In my opinion the image quality is clearly better, beacause of deeper blacks and the perfect viewing angles. I noticed a little more motion blur and you lose the thin frame, the Xross menu system and the internet connection, but I can trade these for image quality anytime.
Now I see you can get the 40' EX700 at $749 everywhere, I guess nobody is buying.
Click Here to see more reviews about: Sony BRAVIA EX 700 Series 40-Inch Edge LED Backlit LCD HDTV, Black
Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX700-Series LCD HDTV. Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand, YouTube, Slacker and more
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